Concept2 StrengthErg goes on sale in UK in its 50th anniversary year

Concept2, the Vermont company behind the RowErg that has become a fixture of gyms, boathouses, and CrossFit boxes across the UK, has confirmed that its StrengthErg is now on sale to British buyers. The machine — which applies the brand's signature flywheel air-resistance technology to strength training — is listed on the official concept2.co.uk website and at UK retailers including North Sports and Mirafit, marking the first time UK customers can buy the product domestically.

The UK launch lands in what is already a significant year for the company. Concept2 was founded in 1976 in a dairy barn in northern Vermont by Dick Dreissigacker, Peter Dreissigacker, Bari Dreissigacker, and Judy Geer, beginning by producing what the company describes as the world's first carbon-fibre rowing oars. In 2026, the brand is marking its 50th anniversary with a year-long campaign spanning digital, social, and events, including a 50th anniversary challenge and limited-edition apparel. The StrengthErg's UK arrival gives the celebration a concrete commercial centrepiece.

What the StrengthErg actually does

The StrengthErg is not a rowing machine repurposed for the weights room. It is a purpose-built strength training device that combines three core movement patterns — leg press, chest press, and seated row — into a single compact unit. There are no weight plates, no barbells, and no cable stacks. Instead, resistance is generated by the same flywheel mechanism found in Concept2's cardio ergs, meaning the load is determined by how hard you push, press, or pull.

Because air resistance is infinitely variable, the machine responds to the user's force in real time. A lower damper setting produces a lighter feel; a higher damper setting produces a heavier one. Crucially, as a user's strength varies through a lift — as it naturally does — the resistance adjusts to match. The result is what Concept2 describes as a concentric workout: muscles are loaded on the drive, with no eccentric (lowering) phase. This makes the machine safe for beginners and those returning from injury, since there is no risk of being caught under a bar or failing mid-lift.

"As a trainer, the StrengthErg fulfills a multitude of needs for me, especially the space saving aspect," reads one testimonial on the official Concept2 website.

That space-saving claim is backed by the specs. The machine measures just 61 inches by 26 inches (154 cm by 66 cm) in its stored footprint and weighs 90 lbs (41 kg) — remarkably compact for a unit that Concept2 says can resist over 1,500 pounds of force. Caster wheels are included for moving it around a home or commercial space. Fully assembled with clearance for use, the dimensions extend to 80 in × 38 in × 48 in.

Data and connectivity

The StrengthErg comes with a hub called ErgLink, which sits below the flywheel and handles all performance calculations. Unlike Concept2's RowErg, the StrengthErg can be used without a Performance Monitor — ErgLink connects wirelessly to both the PM5 monitor and the ErgData app via Bluetooth.

ErgData, Concept2's free app, is compatible with all four Concept2 ergs — the StrengthErg, RowErg, SkiErg, and BikeErg. When paired with the StrengthErg, it tracks force, work, reps, rep time, drive speed, and time under tension, and allows users to create custom movements and tags. Sessions sync automatically to the Concept2 Online Logbook. For gym environments where multiple users share the machine, Concept2 recommends purchasing it with the PM5 monitor so anyone can access their workout data without needing a personal device.

UK pricing and availability

UK retailer North Sports lists the StrengthErg at £1,749.00 with the PM5 monitor, or with a device-holder-only option for those who prefer to use ErgData on their own phone or tablet. Mirafit also lists the machine with or without PM5, and describes it as suitable for home, light commercial, or full commercial use. The official concept2.co.uk product page is live and selling the machine directly, though exact prices as listed there at the time of writing were not confirmed in available sources — buyers should verify current figures at concept2.co.uk/ergs/strengtherg. In the United States, the StrengthErg is priced at $1,500 with the PM5 monitor and $1,350 without.

The machine carries a two-year monitor warranty and a five-year frame warranty.

Nearly two decades in the making

The StrengthErg is not without precedent in the Concept2 catalogue. Between 2001 and 2007, the company sold the DYNO — an air-resistance strength machine built on the same principle as the indoor rower, combining leg press, seated bench press, and seated bench pull. The DYNO was discontinued in 2007, making the StrengthErg the first time Concept2 has offered a strength-focused air-resistance machine in nearly 20 years.

The StrengthErg was unveiled in 2024 and introduced in 2025, making it Concept2's first entirely new machine since the BikeErg launched in 2017 — a seven-year gap. The SkiErg, for context, arrived in 2009.

• The StrengthErg is now on sale in the UK via concept2.co.uk, North Sports, and Mirafit
• It combines leg press, chest press, and seated row using air-resistance flywheel technology
• No weight plates or cables are required; resistance responds dynamically to user effort
• The machine can be used with or without the PM5 monitor via the free ErgData app
• North Sports lists UK pricing at £1,749 with PM5; official concept2.co.uk prices should be verified directly
• It carries a two-year monitor warranty and five-year frame warranty

Concept2 confirmed the UK availability on its own Facebook page, stating simply: "The Concept2 StrengthErg is now available to buy in the UK." No specific UK launch date was given in available sources.